idiom
Artist
Junior Member
Posts • 1,030
Likes • 2
July 2008
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A Groovy Kind of Earworm, by idiom on Mar 29, 2012 17:18:09 GMT 1,
There was an article on the BBC website (www.bbc.co.uk/news/magazine-17105759) the other day which put a name to an experience which i'm sure most people have endured. They are known as earworms (amongst other names) and it is when you get a tune stuck in your head that you just can't get rid of. Sometimes you really haven't got a clue how it happens to be bouncing round in your brain but the more you try to suppress it the worse it gets (see this article - www.spring.org.uk/2010/05/how-to-kill-an-earworm.php - on the difficulty of killing earworms and the man who had one for five long years).
After thinking about this for a while and realising how mildly annoying earworms can be we thought it our civic duty to respond by trying to create an earworm of our own using the medium of art. And being cheeky little tinkers we thought we'd do our best to get the hugely underrated 80's megastar Phil Collins back into people's consciousness by forcing his 1988 version of 'A Groovy Kind of Love' into as many people's brains as possible! We are not yet experts in the field but we're hoping that as the hoarding is blue and we mention the word blue (which is written in blue - how cunning!) this will create some kind of cognitive resonance in viewers' heads whereby a genetically modified supercharged earworm will be created.
Ideally the song will launch automatically and start playing in your head before you can do anything about it - and hopefully be trickier to get rid of than the auto-popup screens you sometimes get when visiting dodgy websites. It's what advertisers attempt to do every day (but they have a more nefarious agenda) but our only regret is not really knowing how well the whole project will work...
Cheers
id-iom
There was an article on the BBC website ( www.bbc.co.uk/news/magazine-17105759) the other day which put a name to an experience which i'm sure most people have endured. They are known as earworms (amongst other names) and it is when you get a tune stuck in your head that you just can't get rid of. Sometimes you really haven't got a clue how it happens to be bouncing round in your brain but the more you try to suppress it the worse it gets (see this article - www.spring.org.uk/2010/05/how-to-kill-an-earworm.php - on the difficulty of killing earworms and the man who had one for five long years). After thinking about this for a while and realising how mildly annoying earworms can be we thought it our civic duty to respond by trying to create an earworm of our own using the medium of art. And being cheeky little tinkers we thought we'd do our best to get the hugely underrated 80's megastar Phil Collins back into people's consciousness by forcing his 1988 version of 'A Groovy Kind of Love' into as many people's brains as possible! We are not yet experts in the field but we're hoping that as the hoarding is blue and we mention the word blue (which is written in blue - how cunning!) this will create some kind of cognitive resonance in viewers' heads whereby a genetically modified supercharged earworm will be created. Ideally the song will launch automatically and start playing in your head before you can do anything about it - and hopefully be trickier to get rid of than the auto-popup screens you sometimes get when visiting dodgy websites. It's what advertisers attempt to do every day (but they have a more nefarious agenda) but our only regret is not really knowing how well the whole project will work... Cheers id-iom
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schnulli
New Member
Posts • 735
Likes • 13
February 2010
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A Groovy Kind of Earworm, by schnulli on Mar 29, 2012 20:27:51 GMT 1, Yep.....it's working, I can hear Phil now loud and clear
Love the piece, very clever.
Yep.....it's working, I can hear Phil now loud and clear
Love the piece, very clever.
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A Groovy Kind of Earworm, by fingerz on Mar 29, 2012 20:31:28 GMT 1, like it ....... have you gone all Derren Brown on us .....
like it ....... have you gone all Derren Brown on us .....
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idiom
Artist
Junior Member
Posts • 1,030
Likes • 2
July 2008
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A Groovy Kind of Earworm, by idiom on Mar 30, 2012 11:59:36 GMT 1, Cheers guys! This was even picked up by one of my favourite blogs - neatorama - this morning. Onwards and upwards.
www.neatorama.com/2012/03/29/a-groovy-kind-of-earworm/
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A Groovy Kind of Earworm, by boatyyy on Apr 1, 2012 22:36:43 GMT 1, love this... it works! can't get the tune out of my head
love this... it works! can't get the tune out of my head
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idiom
Artist
Junior Member
Posts • 1,030
Likes • 2
July 2008
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A Groovy Kind of Earworm, by idiom on Apr 2, 2012 14:07:58 GMT 1, Cheers Boatyyy. It's good to get some feedback and know it works!
Ta
id-iom
Cheers Boatyyy. It's good to get some feedback and know it works!
Ta
id-iom
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