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Ed Ruscha - New Avant Arte print release - SPAM, by Love Is In The Air on Apr 3, 2024 17:30:19 GMT 1, Agree with Londown the way something is shipped - rolled v flat - is not relevant. POW shipped Sale Ends V2 in a giant tube....I would rather have that than one of these shipped flat ; )
I disagree this is like a poster, but my reasoning for this would be the paper and print quality which AA have specified and makes it of print quality IMHO;
UV pigment print with yellow silkscreen details and a matte varnish seal, printed on 410gsm Somerset Tub Sized Radiant White paper.
Again people could argue some posters are amazing quality, I remember forum members loved the Harland Miller York one when it came out. But then that was dubbed "print quality" by some at the time, so if the York had been stamped or numbered perhaps that would be deemed even more like a print or a print/poster hybrid. They were selling for well over the cost of this AA release at their peak.
I also noted people at the start of this thread saying this would be ยฃ700+ so for most Ruscha fans aside from the writing bottom right this seems a decent result and most fans who want will be able to afford to buy one. It's not an image I am completely in love with but I admit I am tempted at the price point.
Agree with Londown the way something is shipped - rolled v flat - is not relevant. POW shipped Sale Ends V2 in a giant tube....I would rather have that than one of these shipped flat ; )
I disagree this is like a poster, but my reasoning for this would be the paper and print quality which AA have specified and makes it of print quality IMHO;
UV pigment print with yellow silkscreen details and a matte varnish seal, printed on 410gsm Somerset Tub Sized Radiant White paper.
Again people could argue some posters are amazing quality, I remember forum members loved the Harland Miller York one when it came out. But then that was dubbed "print quality" by some at the time, so if the York had been stamped or numbered perhaps that would be deemed even more like a print or a print/poster hybrid. They were selling for well over the cost of this AA release at their peak.
I also noted people at the start of this thread saying this would be ยฃ700+ so for most Ruscha fans aside from the writing bottom right this seems a decent result and most fans who want will be able to afford to buy one. It's not an image I am completely in love with but I admit I am tempted at the price point.
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Londown 01
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September 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Londown 01 on Apr 3, 2024 18:02:13 GMT 1, It sounds like you shouldnโt buy this one. But flat packing is one of several features of this release that suggest it is of higher quality than a poster you can buy for a tenner. I agree: I should not and am not buying. [Just to make this clear: I've never claimed that this was a mere poster]
I agree with what you are saying also about the packaging this time, but not with your conclusions. You write that it "suggests" (!) that it is of higher quality. But what something is packed in/with does say nothing (!) about the content and quality of a product. The flat packaging in a proper box gives you the impression of quality, and as a customer it makes you feel good. But the product must be judged apart from its wrapping paper and advertising.
It sounds like you shouldnโt buy this one. But flat packing is one of several features of this release that suggest it is of higher quality than a poster you can buy for a tenner. I agree: I should not and am not buying. [Just to make this clear: I've never claimed that this was a mere poster] I agree with what you are saying also about the packaging this time, but not with your conclusions. You write that it "suggests" (!) that it is of higher quality. But what something is packed in/with does say nothing (!) about the content and quality of a product. The flat packaging in a proper box gives you the impression of quality, and as a customer it makes you feel good. But the product must be judged apart from its wrapping paper and advertising.
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Ed Ruscha - New Avant Arte print release - SPAM, by its all about me on Apr 3, 2024 18:05:16 GMT 1, When is a print not a print?
When does a print become a poster?
The terms seem to be quite vague.
I would consider this to be a print because of the silkscreen layer.
Conversely, I would also consider giclee prints to be high-end posters.
If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print?
When is a print not a print?
When does a print become a poster?
The terms seem to be quite vague.
I would consider this to be a print because of the silkscreen layer.
Conversely, I would also consider giclee prints to be high-end posters.
If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print?
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Jonas B
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February 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Jonas B on Apr 3, 2024 18:19:35 GMT 1, Just been sent a link to buy through LACMA ahead of the actual release.
Just been sent a link to buy through LACMA ahead of the actual release.
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Ed Ruscha - New Avant Arte print release - SPAM, by Happy Shopper on Apr 3, 2024 18:41:54 GMT 1, When is a print not a print? When does a print become a poster? The terms seem to be quite vague. I would consider this to be a print because of the silkscreen layer. Conversely, I would also consider giclee prints to be high-end posters. If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print? The next question is how do we value this type of release?
The Ai Weiwei โHouses of Parliamentโ print/poster at the Design Museum was also a pigment print on nice paper, only available during the show, unsigned, and about ยฃ40 I think. (Might have been nearer ยฃ60!?)
All perceived value I guessโฆ depending on the artist, gallery and hype.
When is a print not a print? When does a print become a poster? The terms seem to be quite vague. I would consider this to be a print because of the silkscreen layer. Conversely, I would also consider giclee prints to be high-end posters. If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print? The next question is how do we value this type of release? The Ai Weiwei โHouses of Parliamentโ print/poster at the Design Museum was also a pigment print on nice paper, only available during the show, unsigned, and about ยฃ40 I think. (Might have been nearer ยฃ60!?) All perceived value I guessโฆ depending on the artist, gallery and hype.
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Terry Fuckwitt
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October 2019
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Ed Ruscha - New Avant Arte print release - SPAM, by Terry Fuckwitt on Apr 3, 2024 18:48:06 GMT 1, That looks more like a print
That looks more like a print
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Acme Thunderer
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June 2011
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Ed Ruscha - New Avant Arte print release - SPAM, by Acme Thunderer on Apr 3, 2024 19:19:40 GMT 1, Prints now for vegans...
Prints now for vegans...
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nobokov
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February 2016
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Ed Ruscha - New Avant Arte print release - SPAM, by nobokov on Apr 3, 2024 19:40:15 GMT 1, When is a print not a print? When does a print become a poster? The terms seem to be quite vague. I would consider this to be a print because of the silkscreen layer. Conversely, I would also consider giclee prints to be high-end posters. If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print? I think it's all about using the most flowery terminology to convince people to waste money and feel better about it. Giclee vs inkjet. They're the same, but one costs more. Most museums call their custom posters, custom prints. Those ones and cost much less, but still are overpriced for what they are.
When is a print not a print? When does a print become a poster? The terms seem to be quite vague. I would consider this to be a print because of the silkscreen layer. Conversely, I would also consider giclee prints to be high-end posters. If it's the artist's signature that makes it an art print, does that mean a signed poster becomes a print? I think it's all about using the most flowery terminology to convince people to waste money and feel better about it. Giclee vs inkjet. They're the same, but one costs more. Most museums call their custom posters, custom prints. Those ones and cost much less, but still are overpriced for what they are.
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cemltz
New Member
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October 2022
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Ed Ruscha - New Avant Arte print release - SPAM, by cemltz on Apr 3, 2024 19:46:32 GMT 1, Well since this thread has taken a significant detour already...and maybe we should open a separate thread on poster vs. print...it did get me thinking.
I think I simplify it in my head to poster = advertisement. Independent of quality (or value) of print. For me it is more about intent. If it has a gallery name on it (and usually a date), it is a poster for an exhibition. Of course people will find all kinds of exceptions, but that is generally how I think about it.
Take these for example: released by Chase Contemporary when they did an Ole Aakjaer show a while back. Absolutely beautiful, and huge (72 x 48 inches). Argument for being a print: great image and print job, hand signed and finished by the artist, limited to 25 unique editions, priced at $800 I think. Argument that it is a poster: it's and advertisement, and literally a wheat paste poster! (yes, I did tear the advertising parts off and wheat paste them to canvases...)
They are posters. But awesome.
Well since this thread has taken a significant detour already...and maybe we should open a separate thread on poster vs. print...it did get me thinking. I think I simplify it in my head to poster = advertisement. Independent of quality (or value) of print. For me it is more about intent. If it has a gallery name on it (and usually a date), it is a poster for an exhibition. Of course people will find all kinds of exceptions, but that is generally how I think about it. Take these for example: released by Chase Contemporary when they did an Ole Aakjaer show a while back. Absolutely beautiful, and huge (72 x 48 inches). Argument for being a print: great image and print job, hand signed and finished by the artist, limited to 25 unique editions, priced at $800 I think. Argument that it is a poster: it's and advertisement, and literally a wheat paste poster! (yes, I did tear the advertising parts off and wheat paste them to canvases...) They are posters. But awesome.
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Ed Ruscha - New Avant Arte print release - SPAM, by Superfuzz bigmuff on Apr 3, 2024 21:30:15 GMT 1, Well since this thread has taken a significant detour already...and maybe we should open a separate thread on poster vs. print...it did get me thinking. I think I simplify it in my head to poster = advertisement. Independent of quality (or value) of print. For me it is more about intent. If it has a gallery name on it (and usually a date), it is a poster for an exhibition. Of course people will find all kinds of exceptions, but that is generally how I think about it. Take these for example: released by Chase Contemporary when they did an Ole Aakjaer show a while back. Absolutely beautiful, and huge (72 x 48 inches). Argument for being a print: great image and print job, hand signed and finished by the artist, limited to 25 unique editions, priced at $800 I think. Argument that it is a poster: it's and advertisement, and literally a wheat paste poster! (yes, I did tear the advertising parts off and wheat paste them to canvases...) They are posters. But awesome. Correct!
Well since this thread has taken a significant detour already...and maybe we should open a separate thread on poster vs. print...it did get me thinking. I think I simplify it in my head to poster = advertisement. Independent of quality (or value) of print. For me it is more about intent. If it has a gallery name on it (and usually a date), it is a poster for an exhibition. Of course people will find all kinds of exceptions, but that is generally how I think about it. Take these for example: released by Chase Contemporary when they did an Ole Aakjaer show a while back. Absolutely beautiful, and huge (72 x 48 inches). Argument for being a print: great image and print job, hand signed and finished by the artist, limited to 25 unique editions, priced at $800 I think. Argument that it is a poster: it's and advertisement, and literally a wheat paste poster! (yes, I did tear the advertising parts off and wheat paste them to canvases...) They are posters. But awesome. Correct!
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Blue
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September 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Blue on Apr 3, 2024 22:00:45 GMT 1, To stir the poster pot some more...Would love one of these one day but i guess they are just a poster too by all accounts? Warhol logo and gallery incorporated...
I do see them more than posters tho... screenprinted and published by Warhols estate in the 70's. Maybe historical significance and relativity to the artists practise validate them?
To stir the poster pot some more...Would love one of these one day but i guess they are just a poster too by all accounts? Warhol logo and gallery incorporated... I do see them more than posters tho... screenprinted and published by Warhols estate in the 70's. Maybe historical significance and relativity to the artists practise validate them?
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quicksnap
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February 2007
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Ed Ruscha - New Avant Arte print release - SPAM, by quicksnap on Apr 4, 2024 2:52:44 GMT 1, They could've embossed the text on the border. That way it would've still been there but not as in-your-face. I had this thought as well, but mostly thought it would be cool if the Spam can were embossed. Would have the feel of some of his embossed prints and not be a massive thing to add. But I'm sure they probably considered something along those lines and it adds a lot more logistics for them.
They could've embossed the text on the border. That way it would've still been there but not as in-your-face. I had this thought as well, but mostly thought it would be cool if the Spam can were embossed. Would have the feel of some of his embossed prints and not be a massive thing to add. But I'm sure they probably considered something along those lines and it adds a lot more logistics for them.
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quicksnap
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February 2007
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Ed Ruscha - New Avant Arte print release - SPAM, by quicksnap on Apr 4, 2024 3:01:43 GMT 1, Just been sent a link to buy through LACMA ahead of the actual release. Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any.
Just been sent a link to buy through LACMA ahead of the actual release. Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any.
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drbf
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December 2017
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Ed Ruscha - New Avant Arte print release - SPAM, by drbf on Apr 4, 2024 4:00:33 GMT 1, Who caresโฆ.print or poster? Just hang it up and Enjoy!
Who caresโฆ.print or poster? Just hang it up and Enjoy!
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Londown 01
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September 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Londown 01 on Apr 4, 2024 8:49:38 GMT 1, Who caresโฆ.print or poster? Just hang it up and Enjoy! quite beside the point. This threads discussion is mostly about whether to buy and not whether to hang. And the question whether or not to buy is (also) related to price, and price should (also) be a function of technique, artistic merit etc
Who caresโฆ.print or poster? Just hang it up and Enjoy! quite beside the point. This threads discussion is mostly about whether to buy and not whether to hang. And the question whether or not to buy is (also) related to price, and price should (also) be a function of technique, artistic merit etc
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Winter
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March 2007
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Ed Ruscha - New Avant Arte print release - SPAM, by Winter on Apr 4, 2024 11:11:40 GMT 1, ..and framing costs
..and framing costs
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Hairbland
Junior Member
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November 2010
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Ed Ruscha - New Avant Arte print release - SPAM, by Hairbland on Apr 4, 2024 11:25:28 GMT 1, But behind glass it will look like a framed poster. Jonas Wood Voorlinden posters bled to the edge and were only printed in limited numbers. They look amazing and cost 10 euros. It will look like a poster to those that think it is a poster, and to those that donโt think itโs a poster they will enjoy it. Simple enough.
But behind glass it will look like a framed poster. Jonas Wood Voorlinden posters bled to the edge and were only printed in limited numbers. They look amazing and cost 10 euros. It will look like a poster to those that think it is a poster, and to those that donโt think itโs a poster they will enjoy it. Simple enough.
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Atom Gallery
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November 2014
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Ed Ruscha - New Avant Arte print release - SPAM, by Atom Gallery on Apr 4, 2024 11:53:57 GMT 1, I was confused about the printing method, sounded like a giclee with screenprint details but 410 tub sized is not a digitally coated paper and would struggle to go through a printer it is so heavy. I dropped AA a line and they were very helpful and explained it is printed on a Canon flatbed inkjet printer with UV inks, I found the printer online and was interested to see it used 6 colours plus white and a varnish, unlike the 11 (plus extra black) inks that a giclee printer uses. Flat bed sounds perfect for adding screenprint to because you can register the paper exactly. Bit print nerdy but thought someone might be interested..
I was confused about the printing method, sounded like a giclee with screenprint details but 410 tub sized is not a digitally coated paper and would struggle to go through a printer it is so heavy. I dropped AA a line and they were very helpful and explained it is printed on a Canon flatbed inkjet printer with UV inks, I found the printer online and was interested to see it used 6 colours plus white and a varnish, unlike the 11 (plus extra black) inks that a giclee printer uses. Flat bed sounds perfect for adding screenprint to because you can register the paper exactly. Bit print nerdy but thought someone might be interested..
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Ed Ruscha - New Avant Arte print release - SPAM, by Lroy on Apr 4, 2024 11:57:28 GMT 1, I just read the posts about prints vs poster.
I have the Peace ( for Ukraine ) by Pins from AA, it's a print that looks like a poster and a poster that looks lije a print. I am happy with. Why to be so negative with posters ? ! You did asked this question for the POW bargains soupcans ( heavy paper ) The WOH poster, Petrol bomb ( the thinest one ) etc... Each in the frame is beautiful.
Better buy poster or print, if you like the image and/or because of the artist.
Then the quality paper makes a difference, if you want it. But I think that it should no be a hurdle.
I never liked Jonas Wood so I did not bought. Paper on this one lookks great and it's a +
These posts about " it looks like "... Better to see AA ' s ones in flesh. ( If you like the artsit and the print )
edit : I think that the edition will be rather more than 2500/3000 than under. Big edition so.
I just read the posts about prints vs poster.
I have the Peace ( for Ukraine ) by Pins from AA, it's a print that looks like a poster and a poster that looks lije a print. I am happy with. Why to be so negative with posters ? ! You did asked this question for the POW bargains soupcans ( heavy paper ) The WOH poster, Petrol bomb ( the thinest one ) etc... Each in the frame is beautiful.
Better buy poster or print, if you like the image and/or because of the artist.
Then the quality paper makes a difference, if you want it. But I think that it should no be a hurdle.
I never liked Jonas Wood so I did not bought. Paper on this one lookks great and it's a +
These posts about " it looks like "... Better to see AA ' s ones in flesh. ( If you like the artsit and the print )
edit : I think that the edition will be rather more than 2500/3000 than under. Big edition so.
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Ed Ruscha - New Avant Arte print release - SPAM, by Lroy on Apr 4, 2024 12:02:40 GMT 1, In fact, now ( after the surprise ) ... we are just talking for talking... but this thread is ok !
In fact, now ( after the surprise ) ... we are just talking for talking... but this thread is ok !
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nobokov
Junior Member
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February 2016
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Ed Ruscha - New Avant Arte print release - SPAM, by nobokov on Apr 4, 2024 15:31:51 GMT 1, No need for framing. Four thumbtacks should suffice.
No need for framing. Four thumbtacks should suffice.
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Jonas B
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February 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Jonas B on Apr 4, 2024 15:34:43 GMT 1, On 400gsm paper you could probably get away with one nail through the middle.
On 400gsm paper you could probably get away with one nail through the middle.
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Ed Ruscha - New Avant Arte print release - SPAM, by Someone Like You on Apr 4, 2024 15:36:54 GMT 1, But maybe all the posters were made like this ......
But maybe all the posters were made like this ......
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cemltz
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October 2022
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Ed Ruscha - New Avant Arte print release - SPAM, by cemltz on Apr 4, 2024 16:47:17 GMT 1, Now, this. This. This I can get behind!
Now, this. This. This I can get behind!
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nobokov
Junior Member
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February 2016
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Ed Ruscha - New Avant Arte print release - SPAM, by nobokov on Apr 4, 2024 18:37:02 GMT 1, Now, this. This. This I can get behind! I wish they didn't have LACMA on the sleeve though. It makes it look like a hoodie. Can't wait to put it in a frame.
Now, this. This. This I can get behind! I wish they didn't have LACMA on the sleeve though. It makes it look like a hoodie. Can't wait to put it in a frame.
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Londown 01
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September 2021
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Ed Ruscha - New Avant Arte print release - SPAM, by Londown 01 on Apr 4, 2024 18:57:16 GMT 1, I wish they didn't have LACMA on the sleeve though. It makes it look like a hoodie. Can't wait to put it in a frame. It's not a hoodie though, as this was made using nicer fabric.
I wish they didn't have LACMA on the sleeve though. It makes it look like a hoodie. Can't wait to put it in a frame. It's not a hoodie though, as this was made using nicer fabric.
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cemltz
New Member
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October 2022
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Ed Ruscha - New Avant Arte print release - SPAM, by cemltz on Apr 4, 2024 19:16:08 GMT 1, It's not a hoodie though, as this was made using nicer fabric. It's a hoodรฉ. Of a piece by Ed Ruchรฉ.
It's not a hoodie though, as this was made using nicer fabric. It's a hoodรฉ. Of a piece by Ed Ruchรฉ.
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ubl
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November 2019
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Ed Ruscha - New Avant Arte print release - SPAM, by ubl on Apr 7, 2024 23:37:37 GMT 1, Just been sent a link to buy through LACMA ahead of the actual release. Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any. So is this the presale of the timed release?
Just been sent a link to buy through LACMA ahead of the actual release. Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any. So is this the presale of the timed release?
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drbf
New Member
Posts โข 315
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December 2017
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Ed Ruscha - New Avant Arte print release - SPAM, by drbf on Apr 8, 2024 0:17:52 GMT 1, Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any. So is this the presale of the timed release? Did your order go through AA or the museum?
Same. Ordered through there so I don't have to think about it during the actual release. Was going to buy either way, so figured now was as good a time as any. So is this the presale of the timed release? Did your order go through AA or the museum?
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