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Guides to starting a gallery?, by Gentle Mental on Feb 18, 2021 0:42:04 GMT 1, Exploring the idea of starting a gallery. Any tips guides books blog sites to recommend?
Especially hands on practical advice - location, things to construct and business cost etc.
Thanks in advance!
Exploring the idea of starting a gallery. Any tips guides books blog sites to recommend?
Especially hands on practical advice - location, things to construct and business cost etc.
Thanks in advance!
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Guides to starting a gallery?, by Gentle Mental on Feb 18, 2021 2:18:06 GMT 1, Done a few shows and art fairs. But not galleries. No. Total noob.
Done a few shows and art fairs. But not galleries. No. Total noob.
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LJCal
Junior Member
๐จ๏ธ 2,984
๐๐ป 4,523
December 2019
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Guides to starting a gallery?, by LJCal on Feb 18, 2021 2:38:33 GMT 1, Iโd say avoid a physical gallery and just setup an online platform for secondary sales in the first instance focusing on blue chip artists, I think anyone with half a brain, a working knowledge of the art market and and a bit of capital can make a small online gallery work, key is to keep overheads low. Once you have a client base, a track record and can raise some serious capital you can look to try and represent artists and possibly a physical space.
Iโd say avoid a physical gallery and just setup an online platform for secondary sales in the first instance focusing on blue chip artists, I think anyone with half a brain, a working knowledge of the art market and and a bit of capital can make a small online gallery work, key is to keep overheads low. Once you have a client base, a track record and can raise some serious capital you can look to try and represent artists and possibly a physical space.
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Guides to starting a gallery?, by Gentle Mental on Feb 18, 2021 11:35:04 GMT 1, Iโm in Singapore. Covid is quite well controlled. Rent has dipped substantially. The shopping crowd is back. I have good connections with local and international artists who could pitch in. I really Like the idea of creating a community space. Promoting fresh artists. Not the usual tourist/auction tat - although I Will be selling those to pay the rent as well. There will be an online store as well - folks in this thread get early early bird discount. Haha. Just leave a comment!
Iโm in Singapore. Covid is quite well controlled. Rent has dipped substantially. The shopping crowd is back. I have good connections with local and international artists who could pitch in. I really Like the idea of creating a community space. Promoting fresh artists. Not the usual tourist/auction tat - although I Will be selling those to pay the rent as well. There will be an online store as well - folks in this thread get early early bird discount. Haha. Just leave a comment! |
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pollz66
New Member
๐จ๏ธ 321
๐๐ป 199
May 2008
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Guides to starting a gallery?, by pollz66 on Feb 18, 2021 13:09:07 GMT 1, Advice from a friend who used to run a gallery:
1/ Believe in, love and understand the art and artists you're selling.
2/ Know the market, but also create and exploit your own.
3/ Don't rely on a single revenue stream.
4/ Spend as much time marketing as you do exhibiting.
5/ Be prepared to put up with snarky, know-all, arms-length comments on this forum from people who've never run a gallery or dealt face-to-face with artists.
Advice from a friend who used to run a gallery:
1/ Believe in, love and understand the art and artists you're selling.
2/ Know the market, but also create and exploit your own.
3/ Don't rely on a single revenue stream.
4/ Spend as much time marketing as you do exhibiting.
5/ Be prepared to put up with snarky, know-all, arms-length comments on this forum from people who've never run a gallery or dealt face-to-face with artists.
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tab1
Full Member
๐จ๏ธ 8,519
๐๐ป 3,679
September 2011
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Guides to starting a gallery?, by tab1 on Feb 18, 2021 13:35:00 GMT 1, Study a few of the online galleries that participate here on this forum to
Study their marketing and business module and their interaction or lack of interaction with clients .
Gp prints had a big online share of their market specifically through this site when first started out, could dig out old posts and pick up tips
Spot trends and hype that influence the market
Study a few of the online galleries that participate here on this forum to
Study their marketing and business module and their interaction or lack of interaction with clients .
Gp prints had a big online share of their market specifically through this site when first started out, could dig out old posts and pick up tips
Spot trends and hype that influence the market
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Wearology
Junior Member
Staff at FatFreeArt
๐จ๏ธ 3,596
๐๐ป 4,512
April 2008
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Guides to starting a gallery?, by Wearology on Feb 18, 2021 13:43:43 GMT 1, DO NOT DO IT - IF YOU WANT TO MAKE MONEY !
DEFINITELY DO IT - IF YOU WANT TO HAVE FUN & HELP ARTISTS GET EXPOSURE !
OVER 90% OF ALL NEW GALLERIES LOSE MONEY OR GO OUT OF BUSINESS WITHIN
THEIR 1st 3 YEARS IN BUSINESS
I OWNED A GALLERY FROM 2015 - 2018 IN NYC AND WE HAD SOLD OUT SHOWS AND STILL IT WAS A FINANCIAL BLOODBATH ! THERE IS A BOOK ABOUT STARTING A GALLERY AND THE GRIM REALITY ! I WILL DM YOU THE NAME !
DO NOT DO IT - IF YOU WANT TO MAKE MONEY !
DEFINITELY DO IT - IF YOU WANT TO HAVE FUN & HELP ARTISTS GET EXPOSURE !
OVER 90% OF ALL NEW GALLERIES LOSE MONEY OR GO OUT OF BUSINESS WITHIN
THEIR 1st 3 YEARS IN BUSINESS
I OWNED A GALLERY FROM 2015 - 2018 IN NYC AND WE HAD SOLD OUT SHOWS AND STILL IT WAS A FINANCIAL BLOODBATH ! THERE IS A BOOK ABOUT STARTING A GALLERY AND THE GRIM REALITY ! I WILL DM YOU THE NAME !
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Pawel
Junior Member
๐จ๏ธ 3,801
๐๐ป 3,274
Member is Online
June 2015
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Guides to starting a gallery?, by Pawel on Feb 18, 2021 13:46:01 GMT 1, DO NOT DO IT - IF YOU WANT TO MAKE MONEY ! DEFINITELY DO IT - IF YOU WANT TO HAVE FUN & HELP ARTISTS GET EXPOSURE ! OVER 90% OF ALL NEW GALLERIES LOSE MONEY OR GO OUT OF BUSINESS WITHIN THEIR 1st 3 YEARS IN BUSINESS I OWNED A GALLERY FROM 2015 - 2018 IN NYC AND WE HAD SOLD OUT SHOWS AND STILL IT WAS A FINANCIAL BLOODBATH ! THERE IS A BOOK ABOUT STARTING A GALLERY AND THE GRIM REALITY ! I WILL DM YOU THE NAME !
DO NOT DO IT - IF YOU WANT TO MAKE MONEY ! DEFINITELY DO IT - IF YOU WANT TO HAVE FUN & HELP ARTISTS GET EXPOSURE ! OVER 90% OF ALL NEW GALLERIES LOSE MONEY OR GO OUT OF BUSINESS WITHIN THEIR 1st 3 YEARS IN BUSINESS I OWNED A GALLERY FROM 2015 - 2018 IN NYC AND WE HAD SOLD OUT SHOWS AND STILL IT WAS A FINANCIAL BLOODBATH ! THERE IS A BOOK ABOUT STARTING A GALLERY AND THE GRIM REALITY ! I WILL DM YOU THE NAME ! I wouldnโt mind reading it, please DM the title |
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maven
New Member
๐จ๏ธ 589
๐๐ป 746
November 2017
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Guides to starting a gallery?, by maven on Feb 18, 2021 15:15:38 GMT 1, Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business.
Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business.
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rogerwu99
New Member
๐จ๏ธ 141
๐๐ป 93
April 2017
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Guides to starting a gallery?, by rogerwu99 on Feb 18, 2021 16:58:11 GMT 1, Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business.
www.nytimes.com/2019/03/18/t-magazine/new-york-apartment-art-galleries.html
Challenge with Manhattan (or London) is most likely zoning (i.e. imagine you live on the 5th floor and there is an apartment gallery on the 3rd floor that is always holding up the lift / elevator). Good luck!
Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business. There are a number of apartment galleries in Brooklyn. www.nytimes.com/2019/03/18/t-magazine/new-york-apartment-art-galleries.htmlChallenge with Manhattan (or London) is most likely zoning (i.e. imagine you live on the 5th floor and there is an apartment gallery on the 3rd floor that is always holding up the lift / elevator). Good luck! |
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lv90210
Junior Member
๐จ๏ธ 2,030
๐๐ป 1,926
January 2018
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Guides to starting a gallery?, by lv90210 on Feb 18, 2021 17:06:45 GMT 1, Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business. There are a number of apartment galleries in Brooklyn. www.nytimes.com/2019/03/18/t-magazine/new-york-apartment-art-galleries.htmlChallenge with Manhattan (or London) is most likely zoning (i.e. imagine you live on the 5th floor and there is an apartment gallery on the 3rd floor that is always holding up the lift / elevator). Good luck!
Something Iโm considering....I bought an apartment for cash during lockdown just to renovate and either rent it out or sell on and make a few quid. But Iโm busier with work again and Iโm wondering if I could turn my apartment into a little gallery space, appointment only. I need somewhere to store my art anyway, Iโd be interested to know if anyone thinks it could work having a small studio gallery, for viewings in addition to having an online business. There are a number of apartment galleries in Brooklyn. www.nytimes.com/2019/03/18/t-magazine/new-york-apartment-art-galleries.htmlChallenge with Manhattan (or London) is most likely zoning (i.e. imagine you live on the 5th floor and there is an apartment gallery on the 3rd floor that is always holding up the lift / elevator). Good luck! Just get Uber Chopper to drop you off on the roof - sorted. |
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Wearology
Junior Member
Staff at FatFreeArt
๐จ๏ธ 3,596
๐๐ป 4,512
April 2008
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Guides to starting a gallery?, by Wearology on Feb 19, 2021 0:40:00 GMT 1, Monthly Insurance is Brutal !
Monthly Insurance is Brutal !
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maven
New Member
๐จ๏ธ 589
๐๐ป 746
November 2017
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Guides to starting a gallery?, by maven on Feb 19, 2021 17:28:58 GMT 1, Thanks for the suggestions. It is 1 hour from London, town centre location. The apartment is ground floor, own front door, previously a shop and not leasehold, so it may be possible...but, Iโm good at dreaming ๐ด and not actually doing anything...
Thanks for the suggestions. It is 1 hour from London, town centre location. The apartment is ground floor, own front door, previously a shop and not leasehold, so it may be possible...but, Iโm good at dreaming ๐ด and not actually doing anything...
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ashley123
New Member
๐จ๏ธ 48
๐๐ป 16
October 2019
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Guides to starting a gallery?, by ashley123 on Feb 22, 2021 14:31:46 GMT 1, The first step of starting an art gallery is researching the local market. If you found the space, it is essential to design it. Also, it is important to create an online presence (we live in times of technology, so most people learn everything from the Internet). It so happens that I started working with the guys from www.topwritersreview.com/reviews/darwinessay/. One of my co-workers worked on the article about galleries, so I found out some interesting things (live and learn, you know). Also, I want to add that it would be great to create network opportunities with other art galleries in your neighborhood to promote each other. And of course, prepare a great opening night. It sets the momentum for how the community receives your artistโs work. Hope it helps!
The first step of starting an art gallery is researching the local market. If you found the space, it is essential to design it. Also, it is important to create an online presence (we live in times of technology, so most people learn everything from the Internet). It so happens that I started working with the guys from www.topwritersreview.com/reviews/darwinessay/. One of my co-workers worked on the article about galleries, so I found out some interesting things (live and learn, you know). Also, I want to add that it would be great to create network opportunities with other art galleries in your neighborhood to promote each other. And of course, prepare a great opening night. It sets the momentum for how the community receives your artistโs work. Hope it helps! |
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Guides to starting a gallery?, by sleazus1slord on Feb 22, 2021 16:04:37 GMT 1, www.amazon.com/Million-Stuffed-Shark-Economics-Contemporary/dp/0230620590
It's not a guide on how to open a gallery, but this book will teach you everything you need to know to get a working knowledge of the economics of the market and how the industry actually works. It's all about relationship building like any other sales or marketing. Instagram and online galleries have made it so much more accessible to you and me, before you had to leave your house and attend gallery events and shows to network. Now you can slide into their DMs, and advertise on google. Shopify store is only $30 a month and they do all the hosting and processing, another $50 a month for google ads and you're off and running. If you sell more than $2-3k a month on e bay it pays for itself with the reduced final value fee and you are building your own business and client base instead of e bays. Cheers and good luck.
www.amazon.com/Million-Stuffed-Shark-Economics-Contemporary/dp/0230620590It's not a guide on how to open a gallery, but this book will teach you everything you need to know to get a working knowledge of the economics of the market and how the industry actually works. It's all about relationship building like any other sales or marketing. Instagram and online galleries have made it so much more accessible to you and me, before you had to leave your house and attend gallery events and shows to network. Now you can slide into their DMs, and advertise on google. Shopify store is only $30 a month and they do all the hosting and processing, another $50 a month for google ads and you're off and running. If you sell more than $2-3k a month on e bay it pays for itself with the reduced final value fee and you are building your own business and client base instead of e bays. Cheers and good luck.
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Guides to starting a gallery?, by Ken Hashimoto on Feb 23, 2021 6:51:57 GMT 1, www.amazon.com/Million-Stuffed-Shark-Economics-Contemporary/dp/0230620590It's not a guide on how to open a gallery, but this book will teach you everything you need to know to get a working knowledge of the economics of the market and how the industry actually works. It's all about relationship building like any other sales or marketing. Instagram and online galleries have made it so much more accessible to you and me, before you had to leave your house and attend gallery events and shows to network. Now you can slide into their DMs, and advertise on google. Shopify store is only $30 a month and they do all the hosting and processing, another $50 a month for google ads and you're off and running. If you sell more than $2-3k a month on e bay it pays for itself with the reduced final value fee and you are building your own business and client base instead of e bays. Cheers and good luck.
Definitely a classic. Iโd also recommend the two Sarah Thorton books (โ33 actsโ and โ7 daysโ), Edward Winklemanโs โHow toโ and the Leo Castelli biography. All should be required reading for anyone interested in the art world either as a fan or a professional.
www.amazon.com/Million-Stuffed-Shark-Economics-Contemporary/dp/0230620590It's not a guide on how to open a gallery, but this book will teach you everything you need to know to get a working knowledge of the economics of the market and how the industry actually works. It's all about relationship building like any other sales or marketing. Instagram and online galleries have made it so much more accessible to you and me, before you had to leave your house and attend gallery events and shows to network. Now you can slide into their DMs, and advertise on google. Shopify store is only $30 a month and they do all the hosting and processing, another $50 a month for google ads and you're off and running. If you sell more than $2-3k a month on e bay it pays for itself with the reduced final value fee and you are building your own business and client base instead of e bays. Cheers and good luck. Definitely a classic. Iโd also recommend the two Sarah Thorton books (โ33 actsโ and โ7 daysโ), Edward Winklemanโs โHow toโ and the Leo Castelli biography. All should be required reading for anyone interested in the art world either as a fan or a professional. |
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Philpenn
New Member
๐จ๏ธ 417
๐๐ป 167
July 2010
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Guides to starting a gallery?, by Philpenn on Feb 23, 2021 6:54:57 GMT 1, Has anyone said have a trust fund yet?
Has anyone said have a trust fund yet?
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Guides to starting a gallery?, by Ken Hashimoto on Feb 23, 2021 6:56:33 GMT 1, As someone who has (somehow) successfully owned and operated an art gallery in the two most expensive markets in the US for a decade now, I can confidently say that I donโt recommend this profession to anyone. Seriously, itโs brutal and difficult and the odds of success are slim to none.
On the flip side, while I probably made more money as a bartender than I do now, Iโve never been happier and I love what I do.
As Carlo McCormick is fond of saying: want to know how to end up with some money in the art world? Start with a lot of it.
As someone who has (somehow) successfully owned and operated an art gallery in the two most expensive markets in the US for a decade now, I can confidently say that I donโt recommend this profession to anyone. Seriously, itโs brutal and difficult and the odds of success are slim to none.
On the flip side, while I probably made more money as a bartender than I do now, Iโve never been happier and I love what I do.
As Carlo McCormick is fond of saying: want to know how to end up with some money in the art world? Start with a lot of it.
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sfnyc
Junior Member
๐จ๏ธ 1,119
๐๐ป 1,132
August 2017
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Guides to starting a gallery?, by sfnyc on Feb 23, 2021 9:10:07 GMT 1, One key element that hasn't been shared so far imo:
Have a basis of friends/collectors that already follow and trust your advice. Your artists wont sell themselves, your fancy gallery marketing won't do much either, only your reputation among a group of collectors will. No point launching a gallery without a client base that sees you as their go to person.
One key element that hasn't been shared so far imo:
Have a basis of friends/collectors that already follow and trust your advice. Your artists wont sell themselves, your fancy gallery marketing won't do much either, only your reputation among a group of collectors will. No point launching a gallery without a client base that sees you as their go to person.
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ricardob
New Member
๐จ๏ธ 451
๐๐ป 250
March 2008
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Guides to starting a gallery?, by ricardob on Feb 23, 2021 9:26:45 GMT 1, My wife and I own a gallery. It has been running continuously for 20 years in the same spot. It had its ups and downs. COVID has had a huge impact on our local area (far-north Queensland - Australia) and we have been investing on the online business to boost sales (our new website is almost ready for launch)
It will only work if you have large margins, have a very good grip on overheads and cashflow, the right location and excellent staff and excellent customer service.
We've sold over 4000 limited edition photographs so far and we are not rich (but we are definitely happy)
My wife and I own a gallery. It has been running continuously for 20 years in the same spot. It had its ups and downs. COVID has had a huge impact on our local area (far-north Queensland - Australia) and we have been investing on the online business to boost sales (our new website is almost ready for launch)
It will only work if you have large margins, have a very good grip on overheads and cashflow, the right location and excellent staff and excellent customer service.
We've sold over 4000 limited edition photographs so far and we are not rich (but we are definitely happy)
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artmonster
New Member
๐จ๏ธ 311
๐๐ป 270
January 2014
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Guides to starting a gallery?, by artmonster on Feb 23, 2021 11:43:31 GMT 1, From a customers perspective: loads of events, launches of artists with drinks!
From a customers perspective: loads of events, launches of artists with drinks!
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jeemoss
New Member
๐จ๏ธ 1
๐๐ป 0
December 2021
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Guides to starting a gallery?, by jeemoss on Dec 15, 2021 10:43:42 GMT 1, Have anyone over here tried to start a gallery in California state and convert it to corporations?
Have anyone over here tried to start a gallery in California state and convert it to corporations?
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zoart
New Member
๐จ๏ธ 41
๐๐ป 51
March 2021
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Guides to starting a gallery?, by zoart on Dec 15, 2021 18:54:41 GMT 1, Have a regular job. The gallery will likely run at a deficit for a while.
Have a vision, stick to it.
Provide something to artists more than retailing.
Anytime you are doing business, set up an entity, so you have personal insulation from potential business issues.
From where I sit, the online gallery / art dealer thing, is boring.
Making money on art (or anything) is the worst interface with it.
Try to change the world. Its a lot more fun. Just make sure you have a job to pay your bils.
Try to refrain from laundering money, a lot of galleries do it, however fools rush in where angels fear to tread.
Have a regular job. The gallery will likely run at a deficit for a while.
Have a vision, stick to it.
Provide something to artists more than retailing.
Anytime you are doing business, set up an entity, so you have personal insulation from potential business issues.
From where I sit, the online gallery / art dealer thing, is boring.
Making money on art (or anything) is the worst interface with it.
Try to change the world. Its a lot more fun. Just make sure you have a job to pay your bils.
Try to refrain from laundering money, a lot of galleries do it, however fools rush in where angels fear to tread.
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Fairxat
New Member
๐จ๏ธ 464
๐๐ป 127
May 2013
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Guides to starting a gallery?, by Fairxat on Dec 15, 2021 19:09:28 GMT 1, Try and get an 6 month internship at a gallery
Try and get an 6 month internship at a gallery
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Deleted
๐จ๏ธ 0
๐๐ป
January 1970
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Guides to starting a gallery?, by Deleted on Dec 15, 2021 22:16:18 GMT 1, Be an artists agent.
Find a group of artists that you like, work out a deal. Then contact and visit galleries around the Uk to promote and sell the artists stuff. Your reward, artworks and a % commission, meeting new people and hopefully having a bit of fun
Do people do this already?
Be an artists agent.
Find a group of artists that you like, work out a deal. Then contact and visit galleries around the Uk to promote and sell the artists stuff. Your reward, artworks and a % commission, meeting new people and hopefully having a bit of fun
Do people do this already?
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Jimini Cricket
Junior Member
๐จ๏ธ 1,886
๐๐ป 1,267
December 2017
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Guides to starting a gallery?, by Jimini Cricket on Dec 15, 2021 23:41:57 GMT 1, Be an artists agent. Find a group of artists that you like, work out a deal. Then contact and visit galleries around the Uk to promote and sell the artists stuff. Your reward, artworks and a % commission, meeting new people and hopefully having a bit of fun Do people do this already?
Yeh, there are artist liaisons.
Be an artists agent. Find a group of artists that you like, work out a deal. Then contact and visit galleries around the Uk to promote and sell the artists stuff. Your reward, artworks and a % commission, meeting new people and hopefully having a bit of fun Do people do this already? Yeh, there are artist liaisons. |
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Fairxat
New Member
๐จ๏ธ 464
๐๐ป 127
May 2013
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Guides to starting a gallery?, by A Broke Collector on Dec 16, 2021 14:09:43 GMT 1, Don't do whatever it is that these guys did (Allegedly)....
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eddyjimu
New Member
๐จ๏ธ 3
๐๐ป 0
December 2021
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Guides to starting a gallery?, by eddyjimu on Jun 14, 2022 9:59:30 GMT 1, Have a regular job. The gallery will likely run at a deficit for a while. Have a vision, stick to it. Provide something to artists more than retailing. Anytime you are doing business, set up an entity, so you have personal insulation from potential business issues. From where I sit, the online gallery / art dealer thing, is boring. Making money on art (or anything) is the worst interface with it. Try to change the world. Its a lot more fun. Just make sure you have a job to pay your bils. Try to refrain from laundering money, a lot of galleries do it, however fools rush in where angels fear to tread.
Have a regular job. The gallery will likely run at a deficit for a while. Have a vision, stick to it. Provide something to artists more than retailing. Anytime you are doing business, set up an entity, so you have personal insulation from potential business issues. From where I sit, the online gallery / art dealer thing, is boring. Making money on art (or anything) is the worst interface with it. Try to change the world. Its a lot more fun. Just make sure you have a job to pay your bils. Try to refrain from laundering money, a lot of galleries do it, however fools rush in where angels fear to tread. |
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tonys
New Member
๐จ๏ธ 428
๐๐ป 346
July 2012
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Guides to starting a gallery?, by tonys on Jun 14, 2022 11:49:54 GMT 1, only 10% ?
most galleries take 50% as standard, so I'm surprised you can make any living with such small margins unless it's quantity over quality per se
only 10% ? most galleries take 50% as standard, so I'm surprised you can make any living with such small margins unless it's quantity over quality per se |
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