Artwiki has a good explanation about it

Like other figures in Pop Art, Ruscha monumentalized the common object: he challenged the traditional notions of fine art by painting mundane objects like the mass produced can of spam. Actual Size highlights consumerism and the strong presence of these commodities in popular culture. The contrast between the top and the bottom of the painting highlighted the mechanisms of advertising: the top half shows an oversized and flashy brand name while the bottom that depicts the product in its actual size. The rapid rise of outdoor advertising changed the visual landscapes of American cities in the 1960s, and artists like Ruscha were reacting to these social and cultural shifts. Actual Size can be viewed as a critique of the superficial and shallow nature of American popular culture that often encourages the glorification of junk. However, as is the case with many Pop Artists, Ruscha’s stance toward popular culture is ambiguous. The artist has often commented about his fondness of the artificial and superficial elements of American mass culture. Actual Size also demonstrates this ambiguity: the monumental depiction of the can of spam is humorous and ironic, but at the same time, the choice of subject shows the dominance of commercial imagery in popular culture.

Still, Actual Size is more than just an ironic depiction of advertising and consumer culture imagery. In the painting, the artist deals with fundamental questions of composition and scale. Actual Size invites a comparison between the top and bottom half, and the painting draws the viewer close to canvas since one has to be near the canvas to read the words ‘actual size’ written in pencil. The viewer needs to observe the painting both from close and from afar to fully appreciate all of its elements. Other early paintings like Flash, L.A Times (1963) and Large Trademark with Eight Spotlights (1962) also explored issues of scale and proportion. Therefore, while Ruscha’s early paintings commented on American consumer culture, they also touched upon subjects fundamental to issues of composition and painting.

Quite funny you’re so happy you got the Condo prints you changed your avatar and are now promoting Avant Arte’s latest release.

Nice use of Ruscha image. An interesting read about the art market in general.

news.artnet.com/market/primary-versus-secondary-market-prices-2455677

I see the appeal from a Pop Art / Wall Friendly point of view.

Great from a historical point of view but not something many people would want on their wall. Strange choice and not one I would have gone for. So many to choose from it feels like a missed opportunity. Hopefully they'll do another one after this one.

Just out of interest, which would you have gone for?  (Only asking because I thought that, and then couldn't really settle on one that was noticeably better - by that I mean likely to be more popular - than what they chose)

yeah the mattress work from TZK is mega haha

in terms of this work, SPAM on second and third look is a brilliant idea for a timed work that is ironic and iconic at the same time

Anyone who thinks they will sell less than 1000 of these has little knowledge of Ed's appeal or market

His base of collectors and those who know his work, especially in the US , would make the size of say the Condo market seem miniscule

In addition this will be printed and marketed in conjunction with an enormous LACMA / MoMa show that has and will attract a seriously large number of visitors and can be cross marketed to lots and lots of folk 

Expect this to have mass appeal as its very hard for most of those who know his work to afford anything and the chance to buy a work of quality is lacking

Yes everyone wants a Hollywood or mountain or a gas station but this would potentially work very well, hopefully theres more than one print available

Clearly the two main questions everyone wants to know; 1) what's the price, and 2) is the spam actual size?

4) How much can I flip it for?

The same way Elizabeth Peyton signed hers I expect.

We can probably make an educated guess how much it will be from the calibre of previous timed edition artists and the prices eg. Anish Kapoor, Elizabeth Peyton etc. Spoiler alert - it will be more than £1k that’s for sure.

Nah. Ed's too cool for a pencil. I bet he signs it at dawn with a lit cigar or at sunset with the charcoaled remains of a roadside armadillo.

Definitely not what I was envisioning when I was talking with them about the Condo print and they mentioned a Ruscha print was in the works...

Screw it. I'm putting it on the wall. My family will run screaming, but such is life.

Have AA ever done an unsigned timed edition? Definitely wouldn’t buy unsigned but feel like all of AA’s are signed?