He's partly right. Flipping is discouraged largely to control the market. To protect the artists prices and the clients investment, also to safeguard the gallerists future income and any time/money spent on promoting the artist.
 They want minimal works available publicly to keep supply low and demand high.
 They offer the clients that they know from experience don't resell quickly first, then to those they believe wont flip.
 The caveat of no resale for 2-3 years is market control/safeguarding. Primary prices are usually attractive to keep clients keen to be first port of call for get future releases.
 There's a balance to keep things in the best interest of all in the triangle, the artist, the collectors and the gallery. Galleries don't know who all the genuine collectors are outside their long term collectors who have 'proven themselves'. The galleries want their artists and clients to do well so they are future artists/clients. Keeping perceived volume of available works minimal is paramount. Most representatives don't mind reselling as long as it's done in a way to protect the market ie non public, hence why most reputable representatives will ask for first refusal when reselling, so they can maintain a level of control.
 Of course getting all the works into the hands of genuine collectors initially is the ideal situation. But when there's money involved many people will say anything, 'i would never sell it, I'm purely a collector' etc. Which is why a portion is almost always presold to the genuine collectors the gallery knows.
 

Just about everything you say is clearly incorrect.  You are either deluded or you say these things to try and justify your obviously bad behaviour.  

It’s a shame they are being meticulous by probably just offering to “well known Heni collectors and / or old NFTs members”. The application didn’t gather much information so they can only assess whether someone is a previous customer or not (based on address and email).

When Heni dropped the Currency UPs to “well known Heni collectors and / or old NFTs members” they landed with ‘far too many people’ who got them to flip (and a lot who are on the Discord and then flipped).

Heni haven’t got a clue whether the people who buy their artwork actually keeps it or flips it. Unless they pop around to everyone’s house for a stock take, they will never know. In fact, they should probably be more suspicious of the people who buy every release. The reality is that Heni actually like flippers as they have never done anything about it.

It’s too early to assess how good a job they have done in getting them to collectors as we need to wait a few months after delivery, but we’ve already seen gallery and flipper listings.

Didn’t take this person long though did it (and they have bought/flipped a lot of previous Heni releases). 😉

Flipping = ARR* so part of their business model and was a VERY insightful comment and not a flippant comment. It’s also a reason why Heni invest in publishing reports with secondary sales.

(* for members who are unaware, ARR is when Mr Hirst earns up to 4% extra royalties from auction sales)

Over time yes, but not straight after release. I think you’ll find if people want to sell these within the first year or two they would prefer it done through themselves (hence offering that option), when they start hitting auctions after that your point has validity. We are talking in the here and now though.

My apologies for questioning your ‘VERY insightful’ point though 

I just wanted to point out your incorrect point re the UP, dressed up as a fact. Anyway I just posted a view. I get it you hate Heni, I quite like them tbh, always been decent to me. Each to their own. 

Yep, Heni single handedly ruining the art market. It’s quite the feat that. Do tell us more though? Now I know you don’t hate them and are a previous customer I can take these views as impartial and balanced 

Tbh I don’t really have the time or interest to argue semantics with you. You said ‘they are gradually going downhill and starting to ruin the art market’ so I was mocking you for that point. I don’t particularly like being dismissed as a ‘Heni cheerleader’, I don’t particularly like the dibond,  but I know some people do, I choose not to be critical of what people like but maybe that’s not your mantra. You made a point in response to a comment I made, which was wrong (re UPs going to NFT holders) so I responded. Then you have redefined that argument a couple of times which is cool, to move it onto different points. Anyway, we disagree, it’s all good. 

I’ll leave you to have your final word, and then everyone can get on with their day. 

Honestly, this is really dull. I promised you the last word in this 'discussion' because you strike me as the sort of person for whom that is important. I dont know if you are trying to change the point you originally made to look smarter, or i read your point incorrectly. Tbh I dont think it really matters either way. At the end of the day its a forum, we have different views, on different things. I mean, for example, you dont think i can read, and i think you're a pompous tit. Who is right, who is wrong, who actually cares? Anyway, enjoy the rest of your day. 

It seems like Heni are doing their best to ensure art gets into the hands of genuine fans and collectors. We accept that companies and artists give priority to certain galleries, big collectors, friends, dealers etc, so why are people getting in a strop because Heni are trying to be a bit more egalitarian?

From what I can see, the people on the Heni Discord who’ve been allocated an Archangel (full disclosure - I got one) all genuinely contribute to that community. They take pictures of works to share with members who can’t get to the galleries, they post Photoshop mock ups so people can see how a piece might look at home, they’re always there to share their knowledge and give advice, so why shouldn’t Heni look at their applications favourably?

I can’t think of any other big companies in the art that have put so much effort and resources into building a relationship with their community. It genuinely looks like they’ve spent considerable time and effort deciding who to allocate these to. One thing I’ve noticed about Heni since the Discord first appeared is that they listen. They might not do what the community wants all the time, but they do take on board feedback from their customers.

And as for the flipping, from what I’ve seen those people post and how much they enjoy collecting Hirst’s work, they’re about as likely to flip as I am to swim the Atlantic.

Bad behaviour lol. Stop clutching your pearls and get down of your high horse. I guarantee most people find your moral lectures nauseating. The ones who think they’re the most virtuous are always the most obnoxious and two faced in my experience. Anyway enjoy holding all your bags, I’m sure once you pop your clogs your kids will sell them for pennies on the pound. 

Dear oh dear...what is this place coming to? 

Respectfully but what makes the Pope an expert on either art or the art market?