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(RED) Sotheby's Charity Auction, by Daniel Silk on Feb 5, 2008 13:07:58 GMT 1, www.cafonline.org/Default.aspx?page=15086
Red uses Sotheby's auction to move upmarket
4 December 2008
The Aids charity (Product) Red is to organise a fundraising auction at Sotherby's in New York.
Red, famously backed by U2 frontman Bono, is hoping to raise up to ยฃ10 million through the sale of art work donated by artists such as Damien Hirst, Jeff Koons and Banksy.
Red supports the Global Fund to Fight AIDS, Tuberculosis and Malaria, a Swiss foundation championed by former United Nations Secretary General Kofi Annan.
However, the auction marks a change of direction for Red, which has previously focused on the sale of merchandise such as T-shirts and watches with commercial partners.
Red's Chief Executive, Susan Smith Ellis, told the Wall Street Journal the Valentine's Day auction is intended to change perceptions of the brand and take it more upmarket.
The brand needs "oxygen", she said.
Works donated to the auction include a medicine cabinet by Damien Hirst estimated at up to $7 million; a red balloon-animal sculpture by Jeff Koons and a Jasper Johns watercolor estimated at up to $600,000.
Other donors include the British artists Antony Gormley and Tracy Emin.
www.cafonline.org/Default.aspx?page=15086Red uses Sotheby's auction to move upmarket 4 December 2008 The Aids charity (Product) Red is to organise a fundraising auction at Sotherby's in New York. Red, famously backed by U2 frontman Bono, is hoping to raise up to ยฃ10 million through the sale of art work donated by artists such as Damien Hirst, Jeff Koons and Banksy. Red supports the Global Fund to Fight AIDS, Tuberculosis and Malaria, a Swiss foundation championed by former United Nations Secretary General Kofi Annan. However, the auction marks a change of direction for Red, which has previously focused on the sale of merchandise such as T-shirts and watches with commercial partners. Red's Chief Executive, Susan Smith Ellis, told the Wall Street Journal the Valentine's Day auction is intended to change perceptions of the brand and take it more upmarket. The brand needs "oxygen", she said. Works donated to the auction include a medicine cabinet by Damien Hirst estimated at up to $7 million; a red balloon-animal sculpture by Jeff Koons and a Jasper Johns watercolor estimated at up to $600,000. Other donors include the British artists Antony Gormley and Tracy Emin.
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(RED) Sotheby's Charity Auction, by slowmo on Feb 5, 2008 13:09:45 GMT 1, Seems strange to think of a charity with a brand manager, but I guess thats the way of the modern world.
Seems strange to think of a charity with a brand manager, but I guess thats the way of the modern world.
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loucastel
Junior Member
Posts โข 1,551
Likes โข 53
October 2007
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(RED) Sotheby's Charity Auction, by loucastel on Feb 5, 2008 15:35:09 GMT 1, This would look great in my lounge! 
$200,000-300,000 I think not
This would look great in my lounge! $200,000-300,000 I think not |
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(RED) Sotheby's Charity Auction, by Daniel Silk on Feb 12, 2008 12:36:39 GMT 1, www.nme.com/news/bono/34280
Bono to host RED auction this Thursday in New York
Bono and Damien Hirst are set to host the (RED) auction at Sothebyโs in New York this Thursday (February 14), at an event which will be attended by a host of stars.
Works of art have been donated by Banksy, Jeff Koons, Takashi Murakami, Richard Prince, Damien Hirst and more, and attendees at the auction are set to include artists Tracey Emin, Sam Taylor Wood and Marc Quinn, among others.
Actors Josh Hartnett, Ed Burns and Dennis Hopper are due to show up to show their support, as are former supermodels Helena Christensen and Christy Turlington. Q-Tip and Moby will also attend.
The auction was conceived by Bono and Damien Hirst and will raise money for the treatment of HIV/AIDs in Africa.
www.nme.com/news/bono/34280Bono to host RED auction this Thursday in New York Bono and Damien Hirst are set to host the (RED) auction at Sothebyโs in New York this Thursday (February 14), at an event which will be attended by a host of stars. Works of art have been donated by Banksy, Jeff Koons, Takashi Murakami, Richard Prince, Damien Hirst and more, and attendees at the auction are set to include artists Tracey Emin, Sam Taylor Wood and Marc Quinn, among others. Actors Josh Hartnett, Ed Burns and Dennis Hopper are due to show up to show their support, as are former supermodels Helena Christensen and Christy Turlington. Q-Tip and Moby will also attend. The auction was conceived by Bono and Damien Hirst and will raise money for the treatment of HIV/AIDs in Africa.
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lee100
New Member
Posts โข 233
Likes โข 114
April 2007
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(RED) Sotheby's Charity Auction, by lee100 on Feb 12, 2008 12:41:32 GMT 1, Ive a feeling the Banksy/Hurst will reach over $1 million
Ive a feeling the Banksy/Hurst will reach over $1 million
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