Deleted
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January 1970
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Kaws
Apr 4, 2017 16:52:19 GMT 1
Kaws, by Deleted on Apr 4, 2017 16:52:19 GMT 1, Ok, so I have learnt a bit about Instagram, its like a new world to me, I quite like it I think? I can do things like follow people, and post pics, I do like the way you can follow and unfollow. I am Instagram 101 if you will.
Kaws is one hell of a marketing machine
sell sell sell, sell, collaborations, trainers, be lucky to get, you could be one of the lucky ones, ooooh
snoopy dogs, cuddly toys, X eyes, lucky me i may bag one.....
next day, rinse repeat
Is he the Tescos of art?
Discuss and flame away :-)
Or just ignore my drivel, its Your call
Ok, so I have learnt a bit about Instagram, its like a new world to me, I quite like it I think? I can do things like follow people, and post pics, I do like the way you can follow and unfollow. I am Instagram 101 if you will.
Kaws is one hell of a marketing machine
sell sell sell, sell, collaborations, trainers, be lucky to get, you could be one of the lucky ones, ooooh
snoopy dogs, cuddly toys, X eyes, lucky me i may bag one.....
next day, rinse repeat
Is he the Tescos of art?
Discuss and flame away :-)
Or just ignore my drivel, its Your call
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Deleted
Posts โข 0
Likes โข
January 1970
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Kaws
Apr 4, 2017 17:01:03 GMT 1
Kaws, by Deleted on Apr 4, 2017 17:01:03 GMT 1, Ok, so I have learnt a bit about Instagram, its like a new world to me, I quite like it I think? I can do things like follow people, and post pics, I do like the way you can follow and unfollow. I am Instagram 101 if you will. Kaws is one hell of a marketing machine sell sell sell, sell, collaborations, trainers, be lucky to get, you could be one of the lucky ones, ooooh snoopy dogs, cuddly toys, X eyes, lucky me i may bag one..... next day, rinse repeat Is he the Tescos of art? Discuss and flame away :-) Or just ignore my drivel, its Your call Wholeheartedly agree with this little quote...
โThe thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.โ โ Banksy
That said, there is a Market now as people evolve the way that they consume content through digital means where you can be an artist, (KAWS) and still reap the benefits (fame, glory, money and exposure) of an ad exec.ย He is simply using modern methods to accomplish what many talented artists do not which is getting his work seen by the public.
Just a thought.ย
Ok, so I have learnt a bit about Instagram, its like a new world to me, I quite like it I think? I can do things like follow people, and post pics, I do like the way you can follow and unfollow. I am Instagram 101 if you will. Kaws is one hell of a marketing machine sell sell sell, sell, collaborations, trainers, be lucky to get, you could be one of the lucky ones, ooooh snoopy dogs, cuddly toys, X eyes, lucky me i may bag one..... next day, rinse repeat Is he the Tescos of art? Discuss and flame away :-) Or just ignore my drivel, its Your call Wholeheartedly agree with this little quote... โThe thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.โ โ Banksy That said, there is a Market now as people evolve the way that they consume content through digital means where you can be an artist, (KAWS) and still reap the benefits (fame, glory, money and exposure) of an ad exec.ย He is simply using modern methods to accomplish what many talented artists do not which is getting his work seen by the public. Just a thought.ย
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Express Post
Junior Member
Posts โข 3,330
Likes โข 2,479
January 2008
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Kaws
Apr 4, 2017 18:20:50 GMT 1
via mobile
Kaws, by Express Post on Apr 4, 2017 18:20:50 GMT 1, To put things into perspective, he's been collaborating with brands (with or without the their consent) since the late nineties where he grew a steady and dedicated following.
The internet and more recently social media has accelerated his growth.
The products you mention have only been released in the last couple of years and do not take into account his whole output.
I learned about Kaws and began collecting his art and toys after watching a youtube documentary on Nigo. It is quite old now. it was a walk through his home, and that's where I discovered the Simpsons with the xx eyes.
I remember how the board back then were critical of his rather flat paintings. Technically and creatively there are better artists around. However none have managed to curate a brand and reach an audience like Kaws has, bar Banksy, Hirst, Murakami and Koons in recent times, and Haring and Warhol from earlier. American artist Thomas Kinkade is a marketing force too. His works are decorative at best.
Look no further than artist CJ Hendry on instagram to see the influence of social media. She has become very popular because of it. I spoke to her at an opening, and she admitted hands down that there are other individuals that could techically execute her works better than her. But it is the idea of making the art accessible and desirable that is hers. if you go to one of her openings you get a sense of how well produced the operation is. The works themselves aren't great on their own, but are presented in such a polished way that it elevates her above say a classically trained, mid-career artist with a free beer and wine opening at an established gallery.
Returning back to Kaws, big picture, he has ideas that he produces into something no one needs but many people desire. Resell prices drive this demand and people want what they can't have. Go into Hermes and ask to buy a birkin right away. You'll see
His art is in brand management, collaboration/cross-branding (look up the brand Supreme as another example) and nostalgia (see references to animation and comics). Anyone who continues questioning the art itself on its merits and the xx, will never find peace.
In terms of accessibility and desirability of his work to the masses, it would be making a comparison between a Petrus 82 and Coca-Cola. Think of Kaws as Coca-Cola.
To put things into perspective, he's been collaborating with brands (with or without the their consent) since the late nineties where he grew a steady and dedicated following. The internet and more recently social media has accelerated his growth. The products you mention have only been released in the last couple of years and do not take into account his whole output. I learned about Kaws and began collecting his art and toys after watching a youtube documentary on Nigo. It is quite old now. it was a walk through his home, and that's where I discovered the Simpsons with the xx eyes. I remember how the board back then were critical of his rather flat paintings. Technically and creatively there are better artists around. However none have managed to curate a brand and reach an audience like Kaws has, bar Banksy, Hirst, Murakami and Koons in recent times, and Haring and Warhol from earlier. American artist Thomas Kinkade is a marketing force too. His works are decorative at best. Look no further than artist CJ Hendry on instagram to see the influence of social media. She has become very popular because of it. I spoke to her at an opening, and she admitted hands down that there are other individuals that could techically execute her works better than her. But it is the idea of making the art accessible and desirable that is hers. if you go to one of her openings you get a sense of how well produced the operation is. The works themselves aren't great on their own, but are presented in such a polished way that it elevates her above say a classically trained, mid-career artist with a free beer and wine opening at an established gallery. Returning back to Kaws, big picture, he has ideas that he produces into something no one needs but many people desire. Resell prices drive this demand and people want what they can't have. Go into Hermes and ask to buy a birkin right away. You'll see His art is in brand management, collaboration/cross-branding (look up the brand Supreme as another example) and nostalgia (see references to animation and comics). Anyone who continues questioning the art itself on its merits and the xx, will never find peace. In terms of accessibility and desirability of his work to the masses, it would be making a comparison between a Petrus 82 and Coca-Cola. Think of Kaws as Coca-Cola.
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Deleted
Posts โข 0
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January 1970
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Kaws
Apr 4, 2017 18:39:32 GMT 1
Kaws, by Deleted on Apr 4, 2017 18:39:32 GMT 1, To put things into perspective, he's been collaborating with brands (with or without the their consent) since the late nineties where he grew a steady and dedicated following. The internet and more recently social media has accelerated his growth. The products you mention have only been released in the last couple of years and do not take into account his whole output. I learned about Kaws and began collecting his art and toys after watching a youtube documentary on Nigo. It is quite old now. it was a walk through his home, and that's where I discovered the Simpsons with the xx eyes. I remember how the board back then were critical of his rather flat paintings. Technically and creatively there are better artists around. However none have managed to curate a brand and reach an audience like Kaws has, bar Banksy, Hirst, Murakami and Koons in recent times, and Haring and Warhol from earlier. American artist Thomas Kinkade is a marketing force too. His works are decorative at best. Look no further than artist CJ Hendry on instagram to see the influence of social media. She has become very popular because of it. I spoke to her at an opening, and she admitted hands down that there are other individuals that could techically execute her works better than her. But it is the idea of making the art accessible and desirable that is hers. if you go to one of her openings you get a sense of how well produced the operation is. The works themselves aren't great on their own, but are presented in such a polished way that it elevates her above say a classically trained, mid-career artist with a free beer and wine opening at an established gallery. Returning back to Kaws, big picture, he has ideas that he produces into something no one needs but many people desire. Resell prices drive this demand and people want what they can't have. Go into Hermes and ask to buy a birkin right away. You'll see His art is in brand management, collaboration/cross-branding (look up the brand Supreme as another example) and nostalgia (see references to animation and comics). Anyone who continues questioning the art itself on its merits and the xx, will never find peace. In terms of accessibility and desirability of his work to the masses, it would be making a comparison between a Petrus 82 and Coca-Cola. Think of Kaws as Coca-Cola.
Great post, Thank you
To put things into perspective, he's been collaborating with brands (with or without the their consent) since the late nineties where he grew a steady and dedicated following. The internet and more recently social media has accelerated his growth. The products you mention have only been released in the last couple of years and do not take into account his whole output. I learned about Kaws and began collecting his art and toys after watching a youtube documentary on Nigo. It is quite old now. it was a walk through his home, and that's where I discovered the Simpsons with the xx eyes. I remember how the board back then were critical of his rather flat paintings. Technically and creatively there are better artists around. However none have managed to curate a brand and reach an audience like Kaws has, bar Banksy, Hirst, Murakami and Koons in recent times, and Haring and Warhol from earlier. American artist Thomas Kinkade is a marketing force too. His works are decorative at best. Look no further than artist CJ Hendry on instagram to see the influence of social media. She has become very popular because of it. I spoke to her at an opening, and she admitted hands down that there are other individuals that could techically execute her works better than her. But it is the idea of making the art accessible and desirable that is hers. if you go to one of her openings you get a sense of how well produced the operation is. The works themselves aren't great on their own, but are presented in such a polished way that it elevates her above say a classically trained, mid-career artist with a free beer and wine opening at an established gallery. Returning back to Kaws, big picture, he has ideas that he produces into something no one needs but many people desire. Resell prices drive this demand and people want what they can't have. Go into Hermes and ask to buy a birkin right away. You'll see His art is in brand management, collaboration/cross-branding (look up the brand Supreme as another example) and nostalgia (see references to animation and comics). Anyone who continues questioning the art itself on its merits and the xx, will never find peace. In terms of accessibility and desirability of his work to the masses, it would be making a comparison between a Petrus 82 and Coca-Cola. Think of Kaws as Coca-Cola. Great post, Thank you
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Kaws
Apr 4, 2017 20:16:41 GMT 1
via mobile
Kaws, by seventy8woodside on Apr 4, 2017 20:16:41 GMT 1, ]Kaws is one hell of a marketing machine/quote] That's what he does before Internet and IG he put his art on billboards phone booth and bus stop ad
]Kaws is one hell of a marketing machine/quote] That's what he does before Internet and IG he put his art on billboards phone booth and bus stop ad
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CREAM
New Member
Posts โข 422
Likes โข 513
June 2015
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Kaws
Apr 4, 2017 21:15:41 GMT 1
via mobile
Kaws, by CREAM on Apr 4, 2017 21:15:41 GMT 1, This post by feralthings was the best post I have seen trying explain KAWS
[...] would really love to hear concrete examples of why they love KA WS specifically - what all of this work is trying to say? [...] As South Bound has mentioned abo ve, the basis of Ka ws' work lies in Pop Art; questioning what is fine art, what is mass media culture and whether there's actually a difference between the two.ย Ka ws' toys ask the question ' what is product and what is art?' and to a certain extent he is just applying a 21st century aesthetic to what Klaus Oldenberg did several generations earlier.ย But this was just Kaw s' jumping off point because what his work is really about is communication. Globalisation has made the cartoons of Peanuts and The Simpsons universally known and understood in a way which just doesn't apply to other areas of society like politics or science.ย They cut across not just economic and racial divides but they are also known all around the world and to this extent they are like a global language.ย Kaw s' work is saying that these cartoons and facets of popular culture which are often dismissed as inconsequential or disposable are actually the things which bind us together in the world and act as the real form of communication which can break down barriers between people because they are globally understood.ย As CREAM mentioned, even when the image is highly-abstracted you can still readily identify elements of Sponge Bob in pieces like ' You Should Know I Knowโ. It is this slightly cold, academic meaning to his work which probably appeals to the museums and institutions that show his work.ย However, I suspect that many of the collectors of his toys are also drawn to the far more basic and human qualities of his sculptures, namely the relatability of the shy, dejected or introverted figures covering their faces or comforting one another.ย I think a certain amount of his popularity also just comes down to the same basic consumerism which fuels brands like Supreme.ย In the same way that Wa rhol previously worked in advertising and later did commercial work for Absolut, Ka ws was a background animation painter for a Disney-subsidiary and has done work for the likes of Marc Jacobs.ย So unlike the Subvertising billboards of the 1990s, the Ad Disruption work from the same period (sorry, I don't know who to credit for the photo below) shouldn't be read as a criticism of corporations, but instead it embraces consumerism and this is a thread that has run through his whole career.
This post by feralthings was the best post I have seen trying explain KAWS [...] would really love to hear concrete examples of why they love KA WS specifically - what all of this work is trying to say? [...] As South Bound has mentioned abo ve, the basis of Ka ws' work lies in Pop Art; questioning what is fine art, what is mass media culture and whether there's actually a difference between the two.ย Ka ws' toys ask the question ' what is product and what is art?' and to a certain extent he is just applying a 21st century aesthetic to what Klaus Oldenberg did several generations earlier.ย But this was just Kaw s' jumping off point because what his work is really about is communication. Globalisation has made the cartoons of Peanuts and The Simpsons universally known and understood in a way which just doesn't apply to other areas of society like politics or science.ย They cut across not just economic and racial divides but they are also known all around the world and to this extent they are like a global language.ย Kaw s' work is saying that these cartoons and facets of popular culture which are often dismissed as inconsequential or disposable are actually the things which bind us together in the world and act as the real form of communication which can break down barriers between people because they are globally understood.ย As CREAM mentioned, even when the image is highly-abstracted you can still readily identify elements of Sponge Bob in pieces like ' You Should Know I Knowโ. It is this slightly cold, academic meaning to his work which probably appeals to the museums and institutions that show his work.ย However, I suspect that many of the collectors of his toys are also drawn to the far more basic and human qualities of his sculptures, namely the relatability of the shy, dejected or introverted figures covering their faces or comforting one another.ย I think a certain amount of his popularity also just comes down to the same basic consumerism which fuels brands like Supreme.ย In the same way that Wa rhol previously worked in advertising and later did commercial work for Absolut, Ka ws was a background animation painter for a Disney-subsidiary and has done work for the likes of Marc Jacobs.ย So unlike the Subvertising billboards of the 1990s, the Ad Disruption work from the same period (sorry, I don't know who to credit for the photo below) shouldn't be read as a criticism of corporations, but instead it embraces consumerism and this is a thread that has run through his whole career.
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