Urban Art Association

Yeah, this is not nearly as good as Blu's other work.

You need to be careful when writing sarcasm as the way you're written that makes it appear that you think the ad is by blu...

Muto is much better than this advert.

This advert is fucking dire and, yes, looks computer'd..

feel free to email the agency and tell them what a pile of co-opted piece of shit they just made
www.rkcryr.com/#

i see your point Slowmo.

maybe it sounded a bit harsh. but i think that it's not the same thing as the disney cartoons.

i mean, it's not about copying the form of the animation,
it's the concept behind it all, it's the passage from the underground to the mainstream channel that pisses me off.
what's the point with that, i mean, should agencies satisfy their clients being original and having cool ideas or they just need to be aware of what's going on in the world copying the latest tendencies from the underground cultures?

things like BLU animations in a way belongs to a world that imho is pretty anti-mainstream and that's where i'd like these things to stay and inspire people. this way it would all stay positive and clean.

it's one chance that spontaneous culture and art has to prove that the mainstream it's not the only way to do things, that we can basically ignore them all and live a good life and here they are,
at the end of the day, they cant ignore the underground 'cause they need it all the time to be cool.
that's because of their lack of ideas.

i find it sad
that's it.

i know my english sucks and it may sound childish or fast. sorry.

there is a difference between inspiration and stealing

I have to agree with freerange, the majority of advertising agencies are completely unconcerned with being original, they have to match their client to their clients desired audience and introduce them or re-enforce their loyalty to the brand, that way they get paid. Think about a chip advert, it will always be aimed at families who sit together at meals times, to do something original would be a waste of time and money.

If you were asked to come up with something edgy for a radio station that sees its audience as street wise and contemporary with the times and stumbled across Blu's video that ticked all boxes, you'd use it and throw in a new york bands tune. Simple as. In cases like this, I guess you have to look at it as a back handed compliment.

Do you know this for a fact or is it speculation? Would be v interested to hear what you have heard as I was at Sony at the time of this release, know the background to the idea and the people involved from a creative perspective from inside the company. I don't believe your post is accurate, but have an open mind re what you have said. Sony would not have approached Kozyndan, but that's not to say one of the agencies pitching for the job didn't

mate you know what i do and have been doing it for a long time

give it another few years and you will realise its not ripping off.

working behind a desk at college and being given 2 months and working at an agency where you are given 2 weeks and have to match criteria is very different. if you dont match the criteria, you dont get paid.

you do the most creative thing you can within the time and criteria given.

and that ad is not bad at all.

nothing is original.

lol

Thats the way of the world.

i mean yes, if you are given i highly creative free brief then you will be coming up with fresh and original ideas - thats a given. but i bet you any money the criteria for six music was to fit in with a certain look and feel, using edgy music and giving it the bbc vibe. Taking what 6 music has done before, the vibe is on the same lines for sure.

when you are briefed the client has some idea what they want then you have guidelines to meet.

you give any designer or ad creative a free brief and they will go mental with it, just like an artist can as they are pretty much working for themselves.

and you have to do the best with what you have to use.

some friends of mine have an advertising agency, they are often asked to come up with some campaign or other only to find that during the period it has taken them to create it the punters have decided that they would like some kind of input and that they have a few ideas of their own to add , i suppose its all a compromise in the end, its good to have ideals but even an ad. agency has bills to pay.

"By the way if anyone here is in advertising or marketing... kill yourself. No, no, no it's just a little thought. I'm just trying to plant seeds. Maybe one day, they'll take root - I don't know. You try, you do what you can. Kill yourself. Seriously though, if you are, do. Aaah, no really, there's no rationalisation for what you do and you are Satan's little helpers, Okay - kill yourself - seriously. You are the ruiner of all things good, seriously.

No this is not a joke, you're going, "there's going to be a joke coming," there's no fucking joke coming. You are Satan's spawn filling the world with bile and garbage. You are fucked and you are fucking us. Kill yourself. It's the only way to save your fucking soul, kill yourself. Planting seeds. I know all the marketing people are going, "he's doing a joke”... there's no joke here whatsoever. Suck a tail-pipe, fucking hang yourself, borrow a gun from a friend - I don't care how you do it. Rid the world of your evil fucking machinations. I know what all the marketing people are thinking right now too, "Oh, you know what Bill's doing, he's going for that anti-marketing dollar. That's a good market, he's very smart." Oh man, I am not doing that. You fucking evil scumbags! "Ooh, you know what Bill's doing now, he's going for the righteous indignation dollar. That's a big dollar. A lot of people are feeling that indignation. We've done research - huge market. He's doing a good thing." Godammit, I'm not doing that, you scum-bags! Quit putting a godamm dollar sign on every fucking thing on this planet! "

Bill Hicks