Urban Art Association

Crisis to roll out graffiti marketing campaign, by jaimesl on Jan 16, 2008 15:45:57 GMT 1,
Not sure if anyone has seen this, or if anyone cares.

I haven't really had time to think about it properly (stumbled on it at work) but does raise a few intersting questions about the popularity of street art (... in the mainstream) and the whole 'the message is the medium' thing.

What do you think?

(PS... I have nothing to do with this... I'm just genuinely interested!)


LONDON - Homeless charity Crisis is using graffiti messages in London in a campaign devised by WWAV Rapp Collins to highlight the plight of the 'hidden homeless' living in temporary housing.

Crisis said the messages, which it dubbed reverse graffiti, "clean up" a dirty section of wall with words that form the image of a huddled homeless person.

The copy reads "Most homeless people have moved on but their problems haven't gone away" and includes the Crisis website address.


Fifteen outdoor locations around London have been marked with the image.

Crisis said that despite fewer people now living on the streets, there was still a sizeable hidden homeless population of thousands "living invisible lives" in hostels and other temporary accommodation.

The charity said the campaign would aim to help people find a route out of homelessness and rebuild their lives by finding them affordable housing, training and grants to begin a career.

The campaign is the latest WWAV Rapp Collins London has done for Crisis, and follows the agency's national press inserts work and digital marketing through MySpace, Facebook and the charity's See The Potential microsite.

Andrew Page, director of fundraising at Crisis, said: "This campaign seeks to highlight that, while there are less visible signs of homelessness, the problem remains a major one and it's imperative we get public backing that will allow us to continue to offer the help and support that can literally lead to many men and women rebuilding their lives."


www.brandrepublic.com/DMDaily/News/777114/Crisis-roll-graffiti-marketing-campaign/?DCMP=EMC-DMDaily%20Bulletin